Are you thinking about starting or expanding your business into Germany? – Standort Deutschland (Business Location Germany)?

“Germany is the strongest economy in Europe and one of the largest worldwide”
Angela Merkel

Yes, Germany has a place in the world economy with its strengths in the automotive industry, medical sciences, machinery & equipment industries and future technologies.Yes, Germany has a place in the world economy with its strengths in the automotive industry, medical sciences, machinery & equipment industries and future technologies.

(Oh, by the way I love my German dishwasher, it’s just brilliant! The dishes go in dirty and come out sparkling clean and you don’t even hear it running – no, the other makes didn’t cut the mustard! Having to wash the dishes beforehand to get the clean sparkle isn’t my idea of ‘efficient’)

The German Workforce, ICT and Tax

Have you heard about the German workforce? It has a reputation for being well qualified, efficient, reliable and possessing a good knowledge of English. Or that German workers are trained for more than one profession, making the labor pool one of the most flexible, well-trained, and educated in the world?

 Did you know that Germany’s ICT sector is the European number one in terms of sales, reach, growth potential, research, and personnel?

 What about taxation, with its internationally competitive rates plus considerable legal security; and last but not least, economic stability!

So it’s a ‘thumbs-up’ to Germany as the preferred ‘Standort Deutschland’ (business location Germany).

 Getting excited? Why not!

Besides, the beer is good and so are the sausages. So, with the food sorted, where do I start? First steps? But I don’t speak German! And all the red tape: forms, forms and more forms… and phone calls – all in German. Arrghhh !

But there is help around to guide from the very beginning right the way through, available in many languages like English, Mandarin, Japanese, Russian, Spanish, … and real people to talk to. The German approach is very practical: make it easy for potential investors and speak to them in their mother tongue.

From my own experience, any enquiries I have made was always answered promptly, concisely and courteously (no hard-sell tactics!).

I googled German Trade & Investment and ‘GTAI Trade’ provided me with everything I needed to know, like sequential start-up processes, forms required, … you name it, they had every bit of information up their sleeve and all for free and in English! How’s that for service?

What business are you in?

Energy & Environmental business, Chemical, Corporate Service, Digital, IT, Machinery, Electronics, Pharmaceutical, Logistics, Automotive, Energy Efficent, Consumer Products, Tourism, … they are all offered a “Window of Opportunity”